Observed a Google Spammy Markup Manual Action in your Webmaster Tools dashboard? If not ya might want to have a quick look. Google is cracking down on Schema Spammy Markup and AMP page violations.
Doc is a regular Webmaster Tools console visitor watching how his blogs are doing in search. In early January 2018 he noticed a spammy markup manual action on his www.fidosysop.org domain. Looking further i noticed these manual actions were also applied to several subdomains.
Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines.
Thinking Google’s manual actions were a glitch i submitted for a reconsideration. The next day i received an email from Google denying my reconsideration request.
The manual action itself was not well worded or informative. There was a link to a short help page that didn’t offer much help. Searching the web didn’t yield anything recent on this subject. So i put the blog on this domain and within a week fidosysop.org was hit with a manual action. I put it aside for a week.
The next week i ran another search and came up with this article on Search Engine Roundtable. The article pointed the finger at Schema Markup Penalty.
In the past month or so, there has been an uptick in the number of manual actions seen around “Spammy Structured Markup” or rich snippet manual actions.
The reason might not be due directly to intentional spam but rather WordPress plugins that add structured markup data to your web site automatically.